Stop funding the noise. Isolate the exact Audience
Prove which marketing decisions drive incremental revenue—before you spend another dollar.
15-min walkthrough · No setup · Free
Analyzing
Audience Performance
Optimization
Filtering
Engineered by the team that optimized global spend for:
$0B+
Cumulative ad budget managed
The Science
Causal Inference, Not Correlation Theater
Macro-Signal Disentanglement
Our engine begins by constructing a High-Dimensional Causal Graph (DAG) of your business environment. We don't just track ad spend; we isolate it. By mathematically disentangling confounding variables—seasonality, inflation, and competitor density—we separate organic baseline momentum from true marketing-generated lift.
The Counterfactual Simulator
To prove ROI, we must measure the world where you didn't spend that dollar. Our Counterfactual Simulation Engine generates a synthetic 'digital twin' of your unexposed audience. By contrasting this theoretical baseline against actual performance (Y₁ - Y₀), we calculate True Incremental Lift with statistical certainty.
Orthogonal Signal Isolation
Traditional targeting is blinded by correlation. Our system utilizes Orthogonal Signal Isolation to strip away user history bias. By identifying Heterogeneous Treatment Effects, we filter out 'Sure Things' and deploy capital strictly to 'Persuadables'—maximizing marginal yield per impression.
Disentangle
Strip away inflation and seasonality noise.
Simulate
Compare performance against your 'Digital Twin'.
Isolate
Divert spend from 'Sure Things' to 'Persuadables'.
Our engine typically identifies $0 - $0 in non-incremental waste at this scale. Prove it for your brand.
15-minute technical walkthrough. No data access required for the first look.
Finally, a marketing report your CFO will sign off on.
Interactive Sandbox
The Incrementality Slider
See your revenue without the noise. Drag to reveal the truth.
Attributed RoAS
4.5x
Over-Attribution
~0%
Apply Causal Filters
0%
Simulated data for demonstration. Your actual results will vary.
The Evolution
See how Valotrace transforms your marketing measurement from educated guesswork to scientific precision.
The Speed to Insight
Retroactive Reports
You hand your data to consultants. They spend weeks cleaning it. By the time you get the PDF, the market has shifted, and the opportunity is gone.
Real-Time Intelligence
Connect your data sources once. Our engine ingests, cleans, and analyzes daily. Spot creative fatigue or channel saturation as it happens.
The Methodology
Blended Noise
Traditional MMM confuses 'seasonality' with 'ad performance.' MTA overvalues the last click. You end up paying for organic conversions you would have gotten anyway.
Signal Isolation
We don't just track spend; we isolate it. Our engine mathematically strips away inflation, seasonality, and competitor density to reveal the true incremental lift.
Granularity & Action
Channel-Level Blurring
You know 'Facebook' is working, but you don't know why. You can't see if it's the creative, the audience, or the offer. You are optimizing with a sledgehammer.
Surgical Precision
Drill down to the specific campaign, creative asset, or audience segment. Reallocate budget from 'Sure Things' to 'Persuadables' to maximize marginal yield.
Stop paying for organic growth. Start paying for incremental lift.
Valotrace typically identifies 30-40% of wasted ad spend in the first 14 days by replacing correlation with causation.
Causal Science
Stop optimizing for correlation. Start engineering for causation.
Arbitrage Your Own Audience.
Traditional attribution models are lying to you. They credit the channel that claimed the last click, not the channel that created the demand. Stop bidding against yourself.
Shift budget instantly from saturated channels to high-yield pockets. We identified a $2M inefficiency in your current mix where Brand spend is cannibalizing organic traffic.
POWERED BY ORTHOGONAL SIGNAL ISOLATION: Stripping away user history bias to identify true marginal yield per impression.
The Exact Moment of Waste.
Every channel has a breaking point where the next dollar spent returns $0.90. Most marketers blow past this point blindly, scaling into inefficiency to hit volume targets.
Our engine detects the precise diminishing return curve for every channel in real-time. You get a "Stop Spend" alert the second your CAC exceeds your threshold—saving you $500k in monthly waste before it happens.
POWERED BY COUNTERFACTUAL SIMULATOR: Generating synthetic 'digital twins' to model performance without the spend.
Don't Confuse Seasonality with Success.
Did that creative actually drive conversion, or did you just launch during Black Friday? Correlation is not causation. If you can't separate the market noise from your creative signal, you aren't optimizing—you're guessing.
Isolate the pure incremental lift of a specific creative asset. We strip away the "rising tide" of seasonality to show you exactly which message is moving the needle with +47% lift.
POWERED BY MACRO-SIGNAL DISENTANGLEMENT: Mathematically separating organic baseline momentum from true marketing-generated lift.
Stop Paying for Theater. Start Engineering Outcomes.
Every dollar wasted on attribution theater is a dollar not spent on growth. The difference between correlation and causation is the difference between guessing and knowing.
Universal Signal Ingestion
Plug-and-play integrations with your existing data stack. We ingest, clean, and harmonize data from 50+ sources automatically.
Ad Networks
- #Google Ads
- #Meta
- #TikTok
- #LinkedIn
CRMs
- #Salesforce
- #HubSpot
Data Warehouses
- #Snowflake
- #BigQuery